```html TheSorTestLab.com - Media Kit Stats

High Engagement. Premium, Tech-Driven Audience.

Aggregated analytics across the TheSorTestLab.com fitness, tech, and outdoor network. These verified, purely organic metrics show laser-focused reach into a mature, economically active demographic.

6-Month Snapshot: November 21, 2025 – May 21, 2026
336,697
Total Views
Multi-platform content reach
17,661
Community Size
Dedicated subscribers & followers
44,422
Active Audience
Unique reach (IG + FB)
YT

YouTube (TheSor i Sztanga)

Premium Video Hub
214,466
Views
4,395 hrs
Watch Time
+340
Net Subscribers
Highly Vested Mature Audience

The channel commands incredible trust within a fiercely loyal, mature male demographic—making it an ideal home for tech integrations, premium outdoor gear, and lifestyle placements.

Male 82.65%
Core Age Group (35–54) 64.74%
Primary Geographic Markets:
Poland (87.3%) Germany (1.1%) United Kingdom (0.7%)
IG

Instagram

Real-Time Engagement
60,200
Impressions
7,822
Unique Reach
8,056
Followers
Lifestyle, Education, and Purchase Intent

A dynamic micro-ecosystem that drives real interaction and a high intent to buy. The perfect spot for organic product placement, seamlessly woven into daily stories and routines.

Male 56%
Core Age Group (35–54) 70%
Top Locations & Cities:
Poland (50%) USA (5%) Warsaw (5.4%) Poznan (1.9%)
W

TheSorTestLab.com

Expert Content & SEO Hub
5,631
Page Views
4,063
Active Users
1:22 min
Avg. Active Session Duration
Long-Lasting Google Visibility

An exceptional average session time of 1:22 minutes confirms that users landing on the site are looking for in-depth gear analysis, thorough hardware trials, and comprehensive breakdowns.

Editorial integration provides brands with long-tail SEO benefits that keep working indefinitely.

FB

Facebook

Social Amplification
56,600
Impressions
36,600
Unique Reach
1,550
Followers
Concentrated Domestic Core

This page connects almost exclusively with a highly targeted Polish audience, dominated heavily by our core, decision-making age bracket.

Split (Women 54% / Men 46%) 46% Men
Core Age Group (35–54) 75%
Location Core (Poland 94.5%):
Warsaw (8%) Katowice (5.5%) Wroclaw (3.2%)

Why Partner with TheSorTestLab.com?

We don't chase empty, short-lived viral spikes. We build genuine cross-platform equity rooted in authority, execution, and trust.

🏔️
High-Buying Power Segment

With 64% to 75% of our users falling into the 35–54 age bracket, you are targeting a financially established crowd that invests heavily in high-end gear.

🎯
Cross-Platform Synergies

Spanning YouTube, Instagram, Facebook, and a high-performance blog, your brand gains access to a full marketing funnel—from initial eyeballs to checkout.

🤝
Uncompromising Authority

Our reviews are as authentic as they get, backed by rigorous trail mileage and gym sessions. The audience knows that if we back it, it performs.

📈
Evergreen SEO Value

Reviews and guides published on our hub remain highly relevant, continuously capturing high-intent search traffic from Google for years to come.

📊
Geographic Precision

Up to 94.5% of our community on core channels resides in Poland, with concentrated spikes across major high-income metro areas like Warsaw and Katowice.

💼
Pro B2B Operations

We deliver on-time execution, comprehensive performance reporting, pristine creative work, and structured, transparent business terms.

```